Mr. Zhu’s main practice areas are: Domestic and Overseas Entertainment Industry Compliance, Investment and Financing, and Blockchain.

Mr. Zhu has more than ten years of experience in the interactive entertainment industry including video games. He has worked in internet and game public listed companies for a long time. He has been responsible for and participated in the planning, operation, compliance and risk control of various well-known games and related internet projects. Mr. Zhu specializes in game development and operation processes, is familiar with risk control and compliance essentials, and possesses extensive experience in intellectual property planning and protection, investment, and licensing of games and their derivatives, as well as peripheral industries.

Additionally, Mr. Zhu has also worked in film and blockchain companies. He is familiar with film investment and intellectual property protection. He has conducted in-depth research into blockchain policies, industrial layout, and risk prevention. He also has in-depth research on blockchain policies, industrial layout and risk prevention. Mr. Zhu provides specialized legal and policy consulting services for well-known live broadcasting and short video platforms, including UG and PGC content platforms. Some of his projects are industry firsts.

Mr. Zhu serves as senior counselor of Yuanhe & Twelve Table and an of counsel of Jun Wang & Associates. Mr. Zhu is the Secretary-General of the Game Professional Committee of the Beijing Culture and Entertainment Law Society.